Copywriter, Editor & Brand Strategist
Senior Lifestyle Copywriter
As a copywriter for senior living facilities and service providers, I help organizations reach the families and older adults they want to serve. I use local SEO and GEO strategy to create content that improves visibility and builds trust. My work includes researching and developing keyword plans, writing and editing content for senior care and end-of-life services, and crafting resources that guide families toward the right care options.
Researched local home care agencies in Houston as to highlight their unique services and specializations. Developed an SEO keyword plan and optimized FAQ section to improve SERP ranking.
Co-authored this piece to support site authority in the senior living space. Researched frequently asked questions across the web and created an SEO keyword plan to support top SERP ranking.
Researched San Antonio assisted living facilities to highlight specializations, accommodations, and amenities. Developed an effective SEO keyword plan along with an FAQ strategy to boost SERP ranking.
Researched retirement communities in Midland to curate a list of the best 55+ neighborhoods in Midland, MI. Created a detailed SEO keyword plan and strategy to ensure high SERP ranking.
As part of an SEO strategy—and now a tactic applicable to GEO strategy—I wrote this piece focused on searcher's top question about active adult communities. I implemented a researched SEO keyword plan and all other applicable SEO tools (e.g. meta title and description, H1, FAQs, etc.) to improve site rankings across all active adult, senior living, and senior care content as a result of increasing the site's authority in the senior living space.
Copywriting focused on 55+ communities in CT, outlining communities' price-ranges, amenities, and lifestyles. As with all my senior living copywriting projects, this piece was written in accordance with a highly researched and detailed SEO strategy and keyword plan.
Researched nursing homes in CT to curate a list of the best facilities, highlighting services, specializations, and staff qualifications. Developed a locally focused SEO strategy.
Edited freelancer copy for this piece, aligning content to our brand voice and ensuring all SEO objectives were met.
Edited freelancer copy for this piece, enduring content is written in our brand voice and that all SEO objectives were met.