Hi, I’m Pam Stepansky.

 

I’m an SEO and GEO copywriter, brand voice specialist, and content strategist with over six years of experience helping businesses put their best words forward.

 

Over the years, I've had the opportunity to write for companies and entrepreneurs in various industries, from independent healthcare and mental health practitioners to growing solopreneurs, SMEs and some of the biggest names in media. For nearly four years, I worked as Senior Copywriter for Hearst Newspapers’ Best Of team, where I sharpened my SEO skills and built keyword strategies that helped content climb the search rankings and stay there—98% of my articles at Hearst ranked #1 for their target keywords.

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Now, I'm taking all I've learned as a healthcare copywriter, senior living copywriter, e-commerce writer, copywriter for restaurants, education-focused copywriter, and arts & entertainment writer to help businesses and founders improve their messaging, SERP ranking, GEO (Generative Engine Optimization) strategy, and marketing plans.

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I'm passionate about working directly with entrepreneurs, founders, and creative teams. Helping someone discover the exact tone and language that makes their brand feel unmistakably theirs is one of my super powers, and my favorite part of the job. The right voice doesn’t just sound good—it helps people connect, trust, and take action.

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At the heart of it all, my goal is simple: to create content that’s clear, strategic, and true to you, so your message finds the audience it deserves.