Copywriter, Editor & Brand Strategist
Copywriter for Schools
As a copywriter for schools, I researched and developed content that highlights the best schools in local markets, drawing from trusted sources like Niche.com, Private School Review, and U.S. News. My work has centered on K-12 private schools, though I’ve also covered higher education, including nursing programs. To strengthen domain authority in this vertical, I developed supporting content on relevant education-related topics, including the cost of private school and how to choose the right fit for your child. These resources inform families, building audience trust, while also boosting search rankings.
As an education copywriter, I developed a geo-specific SEO keyword plan for Houston’s competitive private school market and crafted clear, engaging copy about the city's top schools to help parents explore top K–12 options.
Wrote feature copy on Bay Area private high schools named in the Best of Bay Area Readers’ Choice poll, creating a localized SEO strategy and researching school offerings to connect families with trusted options.
Crafted a press release announcing our top local pre-K program piece, supported by a carefully researched SEO strategy designed to boost domain authority and help education content rank higher on SERPs for localized keyword searches.
Produced a press release announcing our list ofthe area’s top private high schools, built on a targeted SEO strategy to strengthen domain authority and increase visibility for education content in search results.
Worked as the SEO strategist and copywriter for private schools near Albany, shaping content that showcases the areas top private schools with an emphasis on discoverability for Albany-area families making enrollment decisions.
Developed the curation schema for Hearst’s “Curator’s Picks” and performed in-depth research to identify charter schools that met these rigorous standards. Acted as SEO strategist and crafted targeted copy, ensuring local families can easily find trusted education options.
Created a higher-education SEO strategy to capture university and college searches and crafted informative copy that offers prospective students and their families the information necessary to narrow down their local college and university options.
Strategized SEO keywords around elementary education in the Bay Area and wrote compelling, parent-friendly copy that highlights standout programs while boosting local search performance.
Interviewed nursing student, Tammy A., to gather intel that informed this nursing school blog to help prospective nursing students learn more about how the program is helping current nursing students in real time and in perpetuity.
