Copywriter, Editor & Brand Strategist
Copywriter for Restaurants
As a restaurant copywriter, I’ve covered hundreds of food and beverage businesses for Hearst Newspapers. By focusing on hyper-local SEO and GEO strategy, I highlight the restaurants and cafés that matter most to their communities. My expertise helps your restaurant stand out so locals know exactly where they want to get their next meal.
Developed a geo-targeted SEO keyword plan around New Haven’s iconic pizza scene and wrote engaging copy that blended local culture with restaurant highlights, driving high local search visibility.
Created an SEO content strategy for one of Connecticut’s most searched summer staples, structuring the piece to rank for “best lobster roll CT” while delivering reader-friendly copy with regional flavor.
Researched emerging “sober curious” trends and curated this list of non-alcoholic bars, developing parameter for which establishments qualified. Crafted SEO-driven copy spotlighting Bay Area non-alcoholic bars, balancing lifestyle storytelling with search optimization to capture a growing audience.
Built a competitive SEO strategy for Houston’s crowded BBQ market and wrote high-engagement copy that showcased pit-style traditions while boosting local discoverability through geo-focused keywords.
Developed a targeted SEO keyword strategy highlighting San Antonio’s best bakeries and crafted concise, inviting copy while enhancing local search rankings.
Architected an SEO-driven content plan to capture searches for top coffee spots statewide and geo-centrically, while writing reader-focused copy with rich regional flavor and appeal.
Designed a location-based SEO keyword strategy around Houston brunch, and delivered upbeat, engaging copy that captures outdoor vibes and neighborhood favorites.
Researched Bay Area wine-loving audiences and built a winery-focused SEO roadmap, crafting refined copy that elevates Sonoma and Santa Rosa top-picks.
Developed an SEO keyword plan tailored to San Antonio’s burger scene and produced punchy, locally-grounded copy about the best burger restaurants, new and old.
Created a donut-centric SEO strategy targeting local sweet seekers and wrote warm, flavorful copy that showcases beloved spots.